THE SIX-WEEK BUILD CHALLENGE

STARTING IN
—DAYS—HOURS—MINUTES—SECONDS

THE DEFAULT IS OPTIONAL.

DEFAULT:
OFF

In six weeks, turn one idea into the first working version of your online business.

A mobile app, a web app, an AI tool or a digital product. One useful offer you can keep building on.

Your online business starts here.

Join the challenge ↗

Doors close November 8 · We start November 9

Elle wearing her original ivory top
6 weeksYour own projectBuild with AI

YOUR SIX-WEEK FINISH LINE

Version 1.
Of something yours.

The first working version of your online business starts with one useful thing someone can actually use.

01

A working core feature

One clear problem. One useful result. A version you can open, use and demonstrate.

02

Feedback you’ve acted on

A partner tests your build. You improve the part that matters most.

03

A next step toward customers

A simple demo, a possible paid offer and next steps.

V1 means your first usable version. Your first sale and public launch are separate milestones.

BUILD SOMETHING YOU OWN.

THE DEFAULT IS OPTIONAL.

You already know people
make money online.
The question is what are you
going to start and how.

Make money from something that’s yours. Work on ideas that actually excite you. Have more say over your time, and where you spend it.

But wanting it and knowing what to do when you open your device are two different things.

01 / 03

THE WORLD IS CHANGING.

Your options
should, too.

AI is changing how work gets done. Learn to use it to create things of your own. Don’t wait to see where you fit.

You want more than the next job title. You want to make money from ideas you care about, on terms you get to choose.

You want to work for yourself. Start with something of your own.

What you start next is yours. Whether you sell it to businesses or customers, it can become your way out of the Default.

What would you like to make?

Choose one
direction.

Tap a card to choose your format.
Your own idea can be completely different.

Choose a format to explore an example of what you could build.

YOUR SIX-WEEK PLAN

What you’ll do
in the six weeks

Start your build. Get feedback. Improve it. Finish with a V1 and a clear next step.

    SUPPORT THROUGH THE SIX WEEKS

    A place to ask.
    A way to keep going.

    Six weekly milestones, a private build room and a clear place to bring your questions.

    THE BUILD ROOM

    Questions in one place.

    A private community with a help channel for each format. Post what you’re trying to do, your prompt and a screenshot.

    HELP FROM ME

    Three check-ins a week.

    I review questions on Monday, Wednesday and Saturday. Expect a focused next step within two business days.

    PARTNER FEEDBACK

    A backup if plans change.

    No reply from your partner for 72 hours? Flag it in the build room. I’ll arrange another match within two business days.

    OUR CLOSING CALL

    Two hours together.

    Send questions 72 hours before. I’ll group shared questions and select builds for walkthroughs, with live questions as time allows. Replay included.

    Room for this in your week.

    Plan around 3–5 hours a week for a small build.

    INCLUDED AT NO EXTRA COURSE COST

    Bonuses included.

    Open each card to see what’s inside.

    BONUS 01

    No idea?
    Start here.

    Reusable idea generator + worked digital-business ideasSee what’s inside

    My idea generator and worked idea bank help you find a project around your skills, interests and budget. See who each idea could help, the smallest version you could build and how it could become a paid offer. Use it in week one, and again for your next project.

    BONUS 02

    My tech stack
    + costs.

    My setup map + itemized cost breakdownSee what’s inside

    The tools I use, what I use each one for and what I actually pay. See what’s essential, what can wait and where a lower-cost option makes sense. Copy my setup or adapt it to your project.

    YOURS TO KEEP

    Lifetime access.
    Your pace.

    Modules, resources + replaySee what’s inside

    Come back to this edition’s modules, resources and closing-session replay as you keep learning and improving your project. The six weeks give you a rhythm, not an expiry date on the lessons.

    A few of my builds.There’s more behind the scenes.

    THE HONEST PART

    I’ve taken ideas
    all the way to launch.

    September 2025 is when I started taking AI seriously. Learning different models, playing and tinkering with AI pretty much 24/7. I decided my first project would be a mobile app.

    My first app took roughly six months. I spent too long perfecting details before the core experience was ready. This challenge follows the clearer sequence I wish I’d had.

    That first app is now on the App Store. And I’ve kept building since then: my own products, custom tools, and automations for million dollar businesses.

    That’s the part I can show you. I didn’t start with every skill or answer, and you don’t need to, either.

    I’ll show you what I know and what’s worked for me.

    Bring your drive. We’ll start there.

    Elle Kaen

    THE WHOLE CHALLENGE

    Everything included.
    One place to start.

    THE SIX WEEKS
    Six weekly modulesA path from your idea to a working first version.
    $1,497
    Build and setup guidesSteps for your format, tools and device.
    $497
    Feedback and communityA partner review and a place to get feedback on your project.
    $297
    Two hour closing group call with me + replayNext steps, shared learning and opportunities for final feedback.
    $497
    THE BONUSES
    Idea generator + worked idea bankA resource to use now and for your next project.
    $197
    My tech stack + itemized costsSee what I use, why I use it and what can wait.
    $97
    Lifetime access to this editionKeep returning to the modules, resources and closing replay.
    $297
    TOTAL PACKAGE VALUE$3,379

    Component values assigned by me for this package.

    YOUR PRICE TODAY

    That’s 91% off the total package value.

    You save $3,082.
    $297 USDOne payment
    Join the challenge ↗

    DEFAULT: OFF / THE SIX-WEEK CHALLENGE

    Something
    of your own.
    Start here.

    Build a first version you can open, use and improve. Learn a process you can use again.

    Cohort scheduleNov 8 · Welcome & setup
    Nov 9 · Week 1 begins
    Dec 20 · Challenge ends

    ONE PAYMENT

    $297 USD

    You know you want out of the Default. This is what comes next.

    Join the challenge

    AI subscriptions and other tools may cost extra. Check your setup before buying. You’ll be building a V1; selling it and replacing income are separate next steps.

    FIND YOUR FIT

    This is for you if…

    • You want to work for yourself and need a practical place to start.
    • You have an idea, or you’d like my idea generator to help you find one.
    • You’re willing to use AI, learn the tools and work through imperfect first attempts.
    • You want to build, or start by watching, learning the tools and tinkering. A finished V1 takes the work; you can learn at your own pace.

    This is not for you if…

    • You want guaranteed income or a date you can quit your job.
    • You want me to build your product or mentor you privately.
    • You’re looking for audience growth, ads or customer-acquisition training.

    BEFORE YOU DECIDE

    A few good questions.

    Do I need an idea or coding experience?

    No coding experience is required to begin. Bring an idea or start with the idea helper. You will need to follow instructions, try things and work through problems.

    What will I finish with?

    A working V1 with one core feature, a partner review, an improvement, a demo and clear next steps. You’ll also outline who it helps and a possible paid offer. Public launch, payment setup and customer acquisition come later.

    How much time and extra money will I need?

    Plan around 3–5 hours a week for a small build. The course is $297 USD; AI subscriptions, hosting and store fees depend on your format. A tool-cost guide will be available before purchase.

    What if I get stuck?

    Post in your format’s community help channel. I review questions Monday, Wednesday and Saturday, with a focused next step within two business days. This is group guidance, not private development work.

    What happens on the live call?

    Spend two hours with me to discuss next steps, learn from the group and get opportunities to share your build for final feedback. Individual reviews for every participant are not promised.

    Can I split the payment? What is the refund policy?

    For payment options, contact ellekaen@gmail.com.

    This is a digital product; all sales are final. This does not affect your rights under applicable law.

    P.S.

    I know what it’s like to watch other people make money online and think, “How? And why not me?” To look at the path everyone calls normal and know it isn’t the life you want. I want a different path, too.

    You don’t have to map out a whole new life today. You just have to take the first step. Choose something you want to make. Learn the tools. See your idea become something you can actually use. And then, continue to take it a step further and further.

    Sit on that.